Why your HubSpot data only tells half the customer story
HubSpot is where your team lives—but if phone data isn’t synced automatically, your records stay incomplete. And that means dropped leads, missed follow-ups, and coaching gaps.
In our recent webinar, Jennifer Rizzi, Head of Product Marketing and Content, and Brandi Rice, Senior Director of Revenue, walked through how Aloware’s native integration turns HubSpot into a connected communication hub—one that syncs every call, text, and AI summary in real time.
Here’s a recap of what they shared for sales, support, and RevOps teams managing outreach in HubSpot.
How missing HubSpot data costs your team time and money
- Toggling tools breaks rep focus: Reps bounce between HubSpot, dialers, texting apps, and personal phones to speak with customers. Meanwhile, managers have to hunt down customer data across platforms to understand deal updates.
- Manual notes = inconsistent data: Even good reps forget to log or summarize calls.
- Untracked SMS: When reps text from their personal phones, managers have no visibility into conversation threads.
- Missed calls = missed revenue: After-hours or peak-time calls often go unanswered and unlogged.
If your systems aren’t talking, your pipeline suffers. That means slower response times, broken handoffs, and lost deals.
How Aloware’s HubSpot integration fixes the gaps
1. Auto-log every call, text, and AI summary
Aloware’s HubSpot integration logs every call direction, disposition, and recording directly to the CRM. AI-generated call summaries and SMS content all sync in real time to your HubSpot records.
No more chasing down voicemails or wondering who followed up last.
2. Click-to-call and SMS right inside HubSpot
Aloware embeds a full dialer and SMS inbox inside HubSpot. Reps can call, drop voicemails, or send personalized texts without switching tabs. You can also:
- Manage AI voice agent and SMS bot outreach from HubSpot
- Send MMS like product screenshots
- Log all replies automatically
The interface is clean, fast, and familiar—so if you already know HubSpot, there’s little ramp time needed.
3. AI-powered call summaries and speed-to-lead tracking
Aloware’s AI Voice Analytics tool summarizes every call with:
Plus, new speed-to-lead properties in HubSpot let you track:
- First inbound/outbound call or SMS
- Time from lead creation to first rep touch
- Last engagement timestamp
That means you know exactly how fast your team responds—and where the gaps are.
4. Workflow-ready actions: Calls, texts, and AI agents
With Aloware embedded in HubSpot workflows, you can:
- Trigger SMS outreach when a form is submitted
- Add leads to Power Dialer queues instantly
- Launch AI voice or SMS bots for automated follow ups
- Enroll contacts in Aloware sequences for multi-touch outreach
These automations run behind the scenes so your reps can stay focused on selling—not on admin work.
5. Live dashboards for activity, talk time, and outcomes
Brandi showcased real-time dashboards in HubSpot that show:
These insights help managers coach on impactful behavior, not just activity volume.
Results for revenue-focused teams
- Faster response times: Reach leads before competitors do.
- Cleaner records: Every call and SMS is tracked—no manual entry needed.
- Better coaching: Managers see exactly what happened on each call.
- Higher rep productivity: No toggling tabs or double-logging data.
- Consistent follow-ups: With AI agents and automated sequences, reps never forget an item on their to-do list.
Real-world example: Automating webinar promotions with SMS
Jennifer shared a real marketing use case she used to promote previous webinars:
- Everyone who opened a marketing email was sent a text with a webinar registration link.
- SMS bots followed up with registration reminders and answered webinar FAQs.
- All messaging was logged in HubSpot.
The result? Higher engagement, zero manual follow-up, and a clear record of who interacted.
Another example: Collecting past-due payments with AI
Brandi showed how she used Aloware’s AI voice and SMS agents to recover missed revenue:
- Created a dedicated line and bot for overdue payments
- Used HubSpot lists to trigger workflows and launch bots
- AI agents handled the conversation, offered help, and escalated to a CSM when needed
The result: over 10 hours saved per month for her team—and happier customers, too.
Final takeaways
HubSpot is one of the most powerful CRMs—but it needs a connected voice and SMS solution to reach its full potential. Aloware’s integration brings calls, texts, AI summaries, and outreach automation directly into your reps’ workflows, so nothing slips through the cracks.
FAQs
