If your team is juggling emails, phone systems, and HubSpot workflows, it’s like running a race with one shoe tied. That’s exactly where Aloware + HubSpot makes all the difference.
As a HubSpot-certified integration partner, Aloware turns customer communications, calls, SMS, and MMS, into automated, AI-powered workflows inside your CRM. Your reps work faster. Your support team stays aligned. Your data stays clean. Here’s how.
Contents
- Key features and benefits
- Beyond basics: productivity-boosting tools
- Use cases by team
- HubSpot as the center of customer communications
Aloware and HubSpot: Key features and benefits
- Two-way data sync across HubSpot objects
Contact information from phone and email to custom HubSpot fields is automatically synced between platforms. Updates in one system reflect in the other in real time. You can trigger actions based on changes in deals, tickets, or companies too.


- In-app dialer and messaging
Make calls or send SMS/MMS directly from HubSpot, via Chrome extension or embedded UI. Caller context overlays the record, and all activities log automatically. No manual entry ever.

- Full activity sync: calls, texts, recordings, transcripts
Inbound and outbound communications, including call recordings and transcriptions, are captured on HubSpot records (contacts, companies, deals, tickets) so teams never lose context.


- Multi-entity and company-level logging
Aloware logs communications directly to HubSpot company records, even if no matching contact exists. When the same phone number is used by multiple contacts, Aloware groups them into a multi-entity structure. It keeps only one “primary contact” active and avoids duplicates. Logs appear on both contact and company records if relevant.

- Custom field mapping and admin control
Customize which fields (like lead status, contact owner, last call time, DNC status) sync and in which direction. HubSpot remains the source of truth for core fields. Aloware can drive custom field updates back into HubSpot as well.

- Automation via HubSpot workflows
Add powerful Aloware actions into HubSpot workflows. Send SMS or MMS, enroll contacts in Power Dialer sequences, or drop pre-recorded voicemails. Trigger outreach based on form submissions, lifecycle changes, email events, deals, or support tickets.

- AI voice and conversation analytics
Every call is transcribed, summarized, and sentiment analyzed using AI. Conversation summaries, key topics, and call dispositions sync into HubSpot for coaching or follow-up.

- Intelligent routing and speed-to-lead logic
Route inbound calls based on contact ownership or last engagement data in HubSpot. If an agent is unavailable, Aloware’s AI routing directs the inbound call to the next best available agent instantly.

Go beyond basics: Features that drive productivity
Power dialer from HubSpot lists
Launch high-speed dialing campaigns directly from HubSpot lists. Automate voicemails, skip no-answers, and push outcomes back to HubSpot. Scale to 500+ calls daily per rep easily.

AI voice agents and SMS bots
Automate lead qualification and support via AI voice agents that work seamlessly with HubSpot workflows. Keep leads hot until a rep can engage. Follow-up actions or live hand-off can be triggered automatically.

This workflow step uses a prebuilt Aloware sequence, shown in the next image, as part of an automated follow-up.

This is the exact sequence added to the HubSpot workflow above. It combines SMS and AI voice actions for lead engagement.
Call monitoring and coaching
Enable live call whispering or barging so supervisors can coach agents in real time. Recordings, summaries, and sentiment scores feed into HubSpot dashboards for continuous improvement.

Voicemail drop and callback queues
For after-hours or peak volume periods, allow callers to leave voicemails or request callbacks. Messages and callback actions sync into HubSpot, enabling rapid follow-up.
Use cases: One HubSpot integration, many teams
Sales teams
- Enroll prospects from forms into Aloware Power Dialer automatically
- Use AI voice agents for initial qualification then route warm leads to reps
- Automate SMS follow-ups via HubSpot workflows
- Track outcomes and dispositions in HubSpot dashboards
Support team and ServiceHub
- Route inbound support calls to agents based on ticket ownership or last contact
- Automatically open HubSpot tickets for incoming calls or texts
- Use conversation summaries and sentiment data to gauge satisfaction
Operations and management
- Avoid duplicate contacts and maintain clean CRM via company-level logging and multi-entity grouping
- Customize field sync for accurate reporting
- Use AI analytics to monitor agent performance and customer sentiment trends
Make HubSpot the heart of your communications
With Aloware + HubSpot, you centralize phone and messaging workflows inside the CRM you already live in. Now:
- Calls, SMS, and AI conversation insights are logged in one place
- Automation runs uninterrupted, with no tab switching or manual logging
- Clean data means stronger reporting and deeper insights
- Every interaction becomes part of your sales and support fabric
Ready to make every call count?
Install Aloware Cloud Contact Center from the HubSpot App Marketplace and activate integration via your Aloware admin panel.
Enable syncing, dialer access, workflow actions, and custom field mapping to launch your team into high-efficiency mode.
With Aloware powering voice and messaging inside HubSpot, you get a speed-to-lead engine built for modern teams. Want to level up your communications? Book a free demo and get integrated today.
Frequently asked questions
What can I do with the Aloware and HubSpot integration?
You can trigger SMS, launch power dialers, log calls and transcripts automatically, and run automated workflows using contact or deal activity.
Does Aloware log call recordings and summaries in HubSpot?
Yes. Call recordings, transcriptions, and AI summaries are synced directly to HubSpot contact, deal, and ticket records.
Can I use HubSpot workflows to send SMS with Aloware?
Absolutely. You can insert Aloware SMS and MMS actions into any HubSpot workflow, triggered by form fills, pipeline changes, or custom properties.
How do I install the Aloware integration in HubSpot?
Install the Aloware Cloud Contact Center from the HubSpot App Marketplace. Then connect your account from Aloware's admin panel and enable syncing.
