Customer texting compliance made simple
Reach more customers, stay compliant, and drive results. Aloware’s A2P 10DLC service takes the complexity out of SMS compliance, helping you register campaigns quickly, avoid spam filters, and deliver messages that convert, stress-free.
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Start more customer conversations with SMS
Texting customers is no longer a best practice for SMB outreach; it’s necessary to maximize sales connections. With open rates up to 98%, prospects rarely ignore texts like they do email. Our A2P 10DLC service helps you engage leads on their terms while you:
- Ensure your texts land in prospects’ inboxes, not in cyberspace
- Filter lead lists by inviting prospects to self-identify with a text response
- Effortlessly respect and confirm opt-out requests
Instantly become an A2P 10DLC expert, hassle-free
Using A2P 10DLC for your text campaigns makes them more customer-friendly as they look like real phone numbers. Securing carrier approval can be tricky without the right partner support, but with Aloware, you’ll crush the process like a seasoned pro by:
- Quickly creating your business profile to submit for carrier review
- Using registered lines to launch campaigns and avoid blockings
- Crafting messages that satisfy carrier requirements
Your trusted A2P 10DLC partner and guide, from A-Z
Compliance laws can leave even the smartest sales and marketing professionals scratching their heads. Let Aloware handle the heavy lifting while your team focuses on what you do best, connecting with leads and closing deals. Our simplified A2P 10DLC process helps you:
- Create and launch up to 50 SMS campaigns
- Select your use case per carrier definitions (i.e. alerts, notifications, customer support)
- Easily navigate carrier fees via our user-friendly dashboard
- Submit your campaign registration to carriers and earn a Trust Score
Connects to the CRM your team already uses
Connect Aloware to your favorite CRMs and tools. Whether through native integrations, open APIs, or Zapier, your workflows stay smooth and synced.
Testimonials
Why growing teams rely on Aloware
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The automated dialer feature is a huge plus, allows me to put all my leads in a list and blast the phone really fast. if the customer is not available (which is usually the case) I send them a text automatically."
Kevin Ramproop
CTO at Express Trucking Group
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Aloware introduced us to SMS marketing for home sellers and wholesale real estate. We’ve been able to triple our homes under contract acquisition with Aloware SMS marketing and dialer combined."
Hayato Hori
CEO at RocketOffr
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I am a manager who is using Aloware for our team of 100 SDRs. I love the support that Anoosh and Sohrab have given us. When we experienced an issue we were able to reach out to them directly to get it fixed. I also liked the flexibility that they provided us, by customizing and tailoring Aloware to our needs."
Patricia Araiza
Manager, Sales Development at GoSite
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Everything about Aloware is amazing. They are really creating a phone system of the future and every time we have an idea, they implement it ASAP. Its exciting to be apart of something so revolutionary and seeing it grow everyday into a more and more powerful too, helps us become a ever more efficient company."
Ryan Buswell
CEO at JustPressOne, Inc.
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I like the in-depth configuration; and the support team, they are quick and punctual, and they report any significant issues to the engineering team; just about anything you’d want out of a call system Aloware offers."
Patrick D.
Construction
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Aloware works well and gets the job done and I thoroughly enjoy the mobile application as well. It helps me conduct business on the go and always be available for my leads."
Samantha S.
Call Center Supervisor
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I love all of the customization options. Our usage is a bit unique. They are taking the time to help implement a process that works best for our agents."
Dave N.
Sales director
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Aloware works well and gets the job done and I thoroughly enjoy the mobile application as well. It helps me conduct business on the go and always be available for my leads."
Brandon S.
Assistant Director of Admissions
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I love how you can use Aloware within HubSpot. I’m able to work off of one page instead of multiple pages."
Erica C.
Customer service rep
Frequently Asked Questions
What is A2P 10DLC?
A2P 10DLC stands for "Application-to-Person 10-Digit Long Code" — it's the US carrier framework that lets businesses send text messages over standard 10-digit phone numbers (instead of short codes) while staying compliant with carrier rules. Before 10DLC, businesses sending automated or high-volume SMS were technically violating carrier terms of service; the 10DLC framework formalized a path where companies register their business and message types with the carriers in exchange for higher throughput, better deliverability, and lower spam-filter risk. Every US business sending automated or marketing SMS is now expected to be A2P 10DLC registered.
What's the difference between A2P 10DLC, short codes, and toll-free numbers?
Three different SMS infrastructures, each with different tradeoffs. A2P 10DLC uses regular 10-digit phone numbers (e.g., 415-555-0199), is affordable, looks like a normal phone number, and handles two-way conversations — best for most B2B sales, support, and operations messaging. Short codes are 5- or 6-digit numbers (e.g., 88333), have the highest throughput and deliverability, and are best for high-volume marketing — but cost significantly more and don't support voice. Toll-free numbers (833, 844, etc.) can send SMS through a separate verification process — useful for businesses that already have a toll-free presence or operate nationally.
Who needs to register for A2P 10DLC?
Any US business sending automated or application-driven SMS — whether for marketing, sales outreach, appointment reminders, notifications, support replies, or anything in between. The threshold is low: even a few hundred messages a month from a CRM-driven sequence counts as A2P traffic and should be registered. Personal-to-personal texting (a rep individually replying to a customer from their own phone) is outside the framework, but virtually any business SMS that runs through a platform like Aloware needs to be 10DLC registered to deliver reliably.
What information do I need to register?
Three buckets. First, business identification: legal business name, EIN, address, website, and (for many vetting tiers) DUNS or other registration ID. Second, use case details: what types of messages you'll send (marketing, account alerts, two-factor codes, customer care, etc.) and sample message content. Third, opt-in evidence: how customers consent to receive your messages — typically a screenshot of your web form, terms-of-service language, or a description of your opt-in flow. Aloware's onboarding walks you through each of these so you don't have to interpret carrier docs yourself.
How long does A2P 10DLC registration take?
Typically a few business days for the brand verification and a few additional days per campaign — so plan for one to two weeks end-to-end, sometimes faster, sometimes slower depending on carrier review queues. Aloware submits both the brand and campaign registrations on your behalf and tracks status in your dashboard, so you can see exactly where each piece sits. You can start setting up your account immediately; registration runs in parallel.
What's the difference between a campaign and a brand in 10DLC?
Your brand is your business — the legal entity sending the messages. You register the brand once. Your campaigns are the specific message types you want to send under that brand: marketing announcements, account alerts, customer care replies, two-factor authentication, etc. Each campaign is registered separately, has its own use case description and sample messages, and gets its own approval from the carriers. Aloware lets you create and submit up to 50 campaigns under a single registered brand.
How much does A2P 10DLC registration cost?
There are two cost categories. One-time brand registration is a small carrier fee (typically around $4 for the brand and $40 for standard vetting if you choose it). Recurring monthly campaign fees vary by use case — typical campaigns run $1.50 to $10 per month each, charged by the carriers (not by Aloware). Per-message surcharges also apply to all 10DLC traffic. Aloware passes carrier fees through transparently in your dashboard, so you can see exactly what you're paying and to whom.
What happens if I don't register for A2P 10DLC?
Three things, in escalating severity. First, deliverability drops — unregistered traffic gets aggressively filtered, throttled, or silently dropped by the major carriers. Second, per-message surcharges increase — unregistered traffic is penalized at a higher rate than registered traffic. Third, your sender numbers can be permanently blocked — repeated unregistered campaigns get a number flagged across the carrier ecosystem, and once that happens, the only fix is provisioning new numbers. Skipping registration is the most expensive way to send SMS.
What is a Trust Score and why does it matter?
A Trust Score is the rating carriers assign your brand after vetting your registration. It's based on your business size, vetting tier, message content, and historical sending behavior. Higher Trust Scores translate to higher throughput (how many messages per second you can send), better deliverability (fewer messages filtered as spam), and lower per-message costs in some carrier networks. The score isn't fixed — sending clean, consented, on-brand messages over time improves it; spammy or high-complaint traffic damages it.
How does Aloware help with A2P 10DLC registration?
We handle the parts that are easy to mess up. Aloware's guided onboarding collects your business details once and submits both the brand and the campaign registrations to the carriers on your behalf. Our dashboard tracks approval status, surfaces carrier fees clearly, helps you craft messages that pass carrier review (with content scoring before you submit), and manages opt-outs automatically so you stay compliant after launch. You bring the business; we bring the compliance plumbing.
Conquer compliance requirements effortlessly
Seamlessly launch your next SMS campaign with our simplified A2P 10DLC process