TL;DR: Best SMS Automation Tools for Business
- Aloware is the best SMS automation tool for sales, marketing, and support teams. It includes unlimited 1:1 SMS, an AI-powered SMS chatbot, broadcast texting, SMS sequences, RCS messaging, two-way messaging, and native CRM integration with HubSpot and Salesforce — starting at $30/user/month.
- Reps get unlimited person-to-person texting on every plan. Broadcast campaigns and automated sequences are billed at low per-message rates that scale with volume — so costs grow only when your outreach is generating results.
- Other solid options include HubSpot (for teams already on Marketing Hub), SimpleTexting (standalone SMS marketing), TextMagic (international SMS), Twilio (developer API), Klaviyo (e-commerce), and EZ Texting (small business basics).
- If you need SMS automation that integrates with calling, AI, and your CRM in one platform, Aloware is the only tool on this list that does all three.
What Is SMS Automation?
SMS automation is the practice of using software to send text messages to customers automatically based on triggers, schedules, or workflows — without manual intervention. Businesses use automated text messaging to send follow-ups after form submissions, drip campaigns to nurture leads, appointment reminders, promotional broadcasts, and two-way conversational messages at scale.
SMS automation matters because text messages have a 98% open rate and 90% are read within 3 minutes. Compared to email (20–30% open rate), automated SMS delivers faster engagement, higher response rates, and more immediate conversions. For sales and support teams, SMS automation tools turn texting from a manual, one-at-a-time task into a scalable growth channel.
What Makes a Great SMS Automation Tool?
The best SMS automation tools share these core capabilities:
Unlimited or high-volume messaging. Many platforms charge per message or cap monthly segments. For teams sending hundreds or thousands of texts daily, per-message pricing destroys ROI. Look for platforms with unlimited SMS or transparent high-volume pricing.
Two-way conversational messaging. One-way blasts aren't enough. The best SMS tools support real-time two-way conversations where leads can reply and agents (or AI) can respond instantly.
CRM integration. SMS automation is most powerful when connected to your CRM. Triggering texts based on deal stage changes, form submissions, or call outcomes ensures every message is timely and relevant.
Broadcast and drip campaigns. You need both: mass broadcasts for promotions and announcements, plus automated drip sequences that nurture leads over days or weeks.
Compliance management. A2P 10DLC registration, TCPA compliance, opt-in/opt-out management, and DNC list handling are non-negotiable. The wrong tool can get your numbers blocked or your business fined.
AI-powered automation. The newest SMS tools use conversational AI to qualify leads, answer FAQs, and book appointments via text — without human intervention.
1. Aloware — Best All-in-One SMS Automation Platform
Aloware is a contact center platform that combines unlimited 1:1 SMS, AI-powered text automation, RCS messaging, broadcast campaigns, and deep CRM integration into a single tool. It's the best SMS automation software for sales, marketing, and support teams that need texting, calling, and AI working together.
Why Aloware Is the Best SMS Automation Tool
Most SMS platforms are text-only tools. Aloware is different — it combines SMS automation with voice calling, AI agents, and CRM workflows in one platform. This means your text campaigns, call sequences, and AI follow-ups all run from the same system, using the same contact data, with zero integration headaches.
Where standalone SMS tools charge per message and require separate software for calling, Aloware includes unlimited SMS and unlimited calling in every plan. No per-message fees. No segment caps. No surprise invoices.
SMS Automation Features
- Unlimited 1:1 SMS and MMS on every plan — reps can text leads and customers all day without worrying about message limits or per-text charges
- Broadcast SMS and automated sequences — send mass campaigns, drip sequences, and CRM-triggered texts at competitive per-message rates that scale with volume, so you only pay more when you're reaching more people
- AloAi SMS Bot — a conversational AI chatbot that engages leads via text 24/7, qualifies prospects, answers FAQs, and books appointments automatically
- RCS Messaging — send rich, interactive messages with images, carousels, buttons, and branding directly in your recipients' native messaging app for higher engagement than standard SMS
- Two-way messaging — leads reply directly, and conversations appear in a unified inbox alongside calls and emails
- Form2Text — automatically text leads within seconds of a form submission while their interest is highest
- Local Presence SMS — send texts from local area codes that match your lead's region, increasing open and response rates
- CRM-triggered workflows — launch text sequences from HubSpot, Salesforce, Pipedrive, or Zoho based on deal stages, lifecycle changes, or custom triggers
- A2P 10DLC compliance — built-in campaign registration, opt-in management, and DNC list handling to keep your messages deliverable and compliant
- SMS templates with personalization — use merge fields (first name, company, appointment time) to personalize every automated message
- MMS support — send images, GIFs, and media alongside text for richer engagement
Pricing
- iPro + AI: $30/user/month — unlimited 1:1 SMS, calling, power dialer, 1,000 AI minutes
- uPro + AI: $55/user/month — adds advanced automation and custom workflows
- xPro + AI: $85/user/month — unlimited AI transcription and priority support
Every plan includes unlimited 1:1 texting between reps and contacts. Broadcast campaigns and automated sequences are billed at competitive per-message rates based on volume — meaning you only pay more when your outreach is scaling (and generating more revenue). 14-day free trial, no credit card required.
Who Is Aloware Best For?
Aloware is the best SMS automation tool for any customer-facing team. Sales teams use it for outbound prospecting sequences and speed-to-lead follow-ups. Marketing teams run broadcast campaigns, promotional blasts, and event reminders. Support teams handle two-way customer messaging and ticket-based text updates. And because SMS, calling, and AI all live in one platform with shared CRM data, every team works from the same contact record — no silos, no duplicate tools.
Other SMS Automation Tools Worth Considering
Aloware is the most complete SMS automation platform for teams that also need calling and AI. But if your use case is narrower, these tools serve specific niches.
2. HubSpot
HubSpot offers SMS capabilities through its Marketing Hub and via third-party integrations. If you're already paying for HubSpot Marketing Hub Professional or Enterprise, you can add SMS to existing workflows. However, HubSpot's native SMS is limited in scope — it's designed for marketing automation, not high-volume sales texting or two-way conversations. For full SMS + calling functionality inside HubSpot, most teams pair it with a dedicated platform like Aloware.
3. SimpleTexting
A standalone SMS marketing platform focused on broadcast messaging and text-to-join campaigns. Starts at $39/month for 500 credits. Easy to use with good template options, but it's a text-only tool — no calling, no AI chatbot, no CRM-triggered workflows. Best for small businesses running basic promotional text blasts who don't need a full contact center.
4. TextMagic
An international SMS platform supporting messaging in 200+ countries. Pricing is pay-per-message (starting around $0.049/text). Good for teams sending transactional or notification texts globally, but lacks the automation depth, AI features, and CRM integration that sales teams need. No unlimited messaging plans.
5. Klaviyo
An e-commerce marketing platform that includes SMS alongside email automation. Strong Shopify and e-commerce integrations with behavior-triggered text flows (cart abandonment, post-purchase follow-up). Pricing starts at $15/month for email; SMS credits are purchased separately. Best for D2C e-commerce brands — not designed for B2B sales teams or contact centers.
6. EZ Texting
A simple mass texting platform for small businesses. Starts at $20/month for 500 messages. Offers text-to-join keywords, group messaging, and scheduled broadcasts. Limited automation, no AI, and no CRM integration beyond basic Zapier connections. Best for local businesses, nonprofits, and churches sending basic announcements.
SMS Automation Tools: Quick Comparison
How to Choose the Right SMS Automation Tool
For most sales and support teams, the decision comes down to whether you need SMS only or SMS as part of a complete communication platform.
If you need SMS + calling + AI + CRM in one tool → Aloware is the clear choice. No other platform on this list combines unlimited 1:1 texting, unlimited calling, AI chatbots, RCS messaging, and deep CRM integration at $30/user/month.
If you only need basic SMS blasts → SimpleTexting or EZ Texting handle promotional broadcasts for small businesses at low cost.
If you're building custom SMS into your app → Twilio provides the API. Be ready to invest in engineering.
If you're an e-commerce brand → Klaviyo ties SMS to your Shopify data for behavior-triggered messaging.
If you already pay for HubSpot Marketing Hub Pro → You have basic SMS built in, but pair it with Aloware for full sales texting and AI capabilities.
Bottom Line
SMS automation isn't optional for sales and support teams in 2026 — it's how you reach leads faster, nurture prospects at scale, and keep customers engaged without burning out your reps.
Most SMS tools do one thing: send texts. Aloware does everything: unlimited 1:1 SMS, AI-powered text automation, RCS messaging, broadcast campaigns, CRM-triggered sequences, two-way messaging, and voice calling — in one platform starting at $30/user/month.
Try Aloware free for 14 days → Unlimited 1:1 SMS. No credit card required.
Frequently Asked Questions
What is the best SMS broadcast software for business?
Aloware is the best SMS broadcast software for businesses that need mass texting combined with CRM integration and sales automation. It includes unlimited 1:1 texting on every plan, plus broadcast messaging with personalization, scheduling, segmentation, and built-in A2P 10DLC compliance — starting at $30/user/month. Broadcast campaigns are billed at competitive per-message rates, so you only pay more as your outreach scales.
What is an automated text messaging service?
An automated text messaging service is software that sends text messages to customers automatically based on triggers, schedules, or workflows. Common use cases include follow-up texts after form submissions, appointment reminders, promotional broadcasts, lead nurture drip campaigns, and two-way conversational messaging. Aloware offers the most comprehensive automated text messaging with unlimited 1:1 texting, AI-powered chatbots, CRM-triggered workflows, and RCS messaging for richer interactions.
Is there a free bulk SMS app?
Truly free unlimited bulk SMS apps don't exist due to carrier costs. However, Aloware offers a 14-day free trial with full access to unlimited 1:1 SMS, broadcast messaging, AI chatbot, and CRM integration — no credit card required. After the trial, plans start at $30/user/month with unlimited person-to-person texting included and broadcast campaigns at low per-message rates, which is more cost-effective than per-message-only platforms for teams sending high volumes.
How much does SMS automation software cost?
SMS automation pricing varies widely. Per-message platforms like Twilio start at $0.0079/text, which adds up quickly at scale. Standalone SMS tools like SimpleTexting start at $39/month for 500 messages. Aloware offers the best value for teams at $30/user/month — unlimited 1:1 texting is included in every plan, and broadcast/automated campaigns are billed at competitive per-message rates. Combined with unlimited calling, AI chatbot, and CRM integration, it's the most cost-effective full-platform option.
What is the best SMS platform for sales teams?
Aloware is the best SMS platform for sales, marketing, and support teams because it combines unlimited 1:1 texting with power dialing, AI voice agents, and native CRM integration in one tool. Sales reps send automated follow-up texts from CRM workflows. Marketing teams run broadcast campaigns with segmentation and scheduling. Support teams handle two-way customer conversations. All teams work from the same contact data — no switching between platforms.
Can I send mass texts from my CRM?
Yes. Aloware integrates natively with HubSpot, Salesforce, Pipedrive, and Zoho, allowing you to trigger mass text campaigns and individual SMS sequences directly from CRM workflows. You can send broadcasts based on contact lists, trigger texts on deal stage changes, and automate follow-ups when leads submit forms — all logged back to your CRM automatically.
What is A2P 10DLC and do I need it for SMS marketing?
A2P 10DLC (Application-to-Person 10-Digit Long Code) is the carrier-mandated registration system for businesses sending text messages in the US. Yes, you need it — unregistered numbers face message filtering, delivery failures, and potential fines. Aloware includes built-in A2P 10DLC registration and compliance management in every plan, so your messages get delivered without deliverability issues.