If your business sends SMS or MMS messages to U.S. phone numbers, A2P 10DLC registration is no longer optional it’s required. And starting August 1, 2025, fees for brand registration and vetting are going up.
Here’s what’s changing, why it matters, and how Aloware makes it easy to stay compliant (and avoid unexpected charges).
What is A2P 10DLC?
A2P 10DLC (Application-to-Person messaging using 10-digit long codes) is the U.S. carrier-approved system for sending business text messages. It’s designed to protect consumers from spam while allowing businesses to:
- Send SMS using a local 10-digit number
- Get higher message deliverability
- Meet carrier compliance standards
If you're using SMS for lead nurturing, appointment reminders, or customer outreach, you need A2P 10DLC registration.
A2P 10DLC fee changes: Effective August 1, 2025
The Campaign Registry (TCR), the centralized hub that manages A2P brand and campaign registration, is updating its pricing.
These fees are pass-through costs from TCR and will appear directly on your Aloware invoice starting August 1, 2025.
What you should do right now
If you’re planning to register a new brand or campaign, act before August 1 to avoid higher fees.
Here’s how to stay ahead of the changes:
- Register your brand now to lock in the current $4.00 fee before it increases
- Review our full A2P 10DLC Registration Guide to ensure a smooth and accurate submission
Don’t wait submitting now could save you money and help avoid delays when the new fees take effect.
How Aloware helps you stay compliant
Aloware simplifies A2P 10DLC from start to finish. We handle:
No manual forms. No missed steps. No deliverability risks.
If you're already using Aloware for SMS outreach, we’ll make sure your numbers remain compliant—and your messages keep getting delivered.
Frequently Asked Questions
Will these fees be charged by Aloware?
No. These are TCR and carrier fees. Aloware passes them through to your invoice with no markup.
Do I need to re-register my brand?
Only if you’re submitting a new brand or campaign after August 1. Existing registrations remain valid.
What happens if I don’t register?
Unregistered numbers are heavily filtered or blocked by U.S. carriers. You also risk penalties and carrier surcharges.
Ready to register?
Don’t wait until prices go up. Start your A2P 10DLC registration today and save on fees before the deadline.
Start your free trial today!
Questions? Call us at (855) 256 2001 or chat with Support.
Aloware is a fully compliant, AI-powered business phone system built for CRMs like HubSpot and Salesforce. We help sales teams text, call, and close—all from one platform, with full A2P support built in.