In the US, home service providers such as keysmiths, rooters, plumbers, electricians, roofers and window installers have a market size of $600 billion with over 1800 companies competing to win the customer. As Amazon, Google & more tech giants are now becoming interested in the home services sector, it is more important than ever for businesses to take advantage of technology to stay competitive and relevant.
For most home service businesses like plumbers or electricians, people do rely on calling especially if it’s for an urgent job. With this being said, it’s an obvious choice to advertise and get calls in your local neighborhood to make sure you are targeting the right prospects. A universal Call Tracking software like Aloware would be able to help you understand your customer’s journey: where you are getting your leads and justify the amount of money you spend on advertising, referrals, and marketing.
Let’s say, for example, that you operate a plumbing services company. In order for you to figure out which ad channel is working for your business, you use a call tracking software like Aloware to track the inbound calls of the marketing campaigns you currently have such as Yelp, YellowPages, Craigslist and even your newspaper ads. This is critical to tune your spending on each of these channels since advertising is not cheap these days. Furthermore, once a lead calls, you’ll be able to tell immediately which ad actually made him call you.
With Aloware, you can assign different phone numbers to each advertising channel you use (such as Yelp, YellowPages, Angie’s List) and other location-based search apps. When you know where you are raking in new prospects and new customers, you’d be able to figure out where you should spend more.
Another great thing about call tracking is that it prevents calls from going unnoticed and utterly missed! This is done through ringing multiple phones at once when a customer calls in (your office, your cell, and field technicians for example) and also by capturing all incoming phone numbers in an easy to see table. It captures all of the numbers that have called you and you can get back to them whenever you want to. You can also leave notes on the things they need done or add details about the caller so you’d know if it’s an old or a new customer.
For the icing on the cake, you may also send and receive SMS with Aloware! Through Business Texting, you will definitely save time on inquiries and customers can readily send you a picture or video of the subject problem so you’d then prepare all the right tools and parts you need before attending to them. With the advent of mobile-first search these days, being text-enabled is a key factor in winning more business.
Aloware also consolidates all the information from all your callers within our customizable reporting tool. You can easily see which marketing campaigns are generating leads for you and from there, you would be able to determine where you should focus your marketing budget to achieve a higher ROI [return on investment].
Invest where your business can go further and help you save more in the long run. Give Aloware a try and see for yourself how it will increase your marketing ROI and sales.